Hi all, just some extra, probably pointless, info.

 Integrity, according to the D&B Database, is not a public company:  There database reports the following:
Company Name(s): Integrity Toys, Inc
Street Address: 39 Jewett Ave 2
City: Jersey City
State/Province: NJ
ZIP Code: 07304
County: Hudson
Phone Number: (201) 434-3760
Sales: $1,000,000 U.S
Employees Here: 7
Location Type: Single Location
Line Of Business: MFG TOYS, DOLLS, EXCEPT STUFFED TOY ANIMALS
CEO: Mr Percy Newsum, President Executive
Biographies: PERCY NEWSUM
YEAR OF BIRTH: 1957
|BUSINESS OWNERSHIP: Started this business 1995
INDUSTRY EXPERIENCE: Empoyed with Olmeck Toys Inc, Richmond, VA as Vice
President of Operations
OCCUPATIONAL BACKGROUND: Plant Manager of Berbice Mining Co, Guyana.

Robin

  Pat Brown <nqsqurtz@staffnet.com> wrote:

I don't think Integrity is public, either. It's just as well it's not
because then there are all the headaches of catering to stockholders.

It appears to me that Integrity is the like the Little Toy Company That
Could...could give Mattel a run for its shelf space. It'll take awhile, but
I'm so one hundred percent positive of the artistic vision that Jason
provides the fashion doll line, that I would put money on the upcoming lines
attracting interest beyond independent dealers.
As long as Integrity sticks with its steady-as-you-go approach to marketing
its fashion doll line and supporting Jason's creativity, I think that within
7 years Integrity's higher-end fashion dolls will be readily available at
all TRUs. I'm not sure Walmart will ever get with Integrity because Walmart
affiliates itself with companies that can sell in gargantuan volume. Mattel
can do that. I wouldn't know or speculate that Integrity would ever want to
be in that arena.

It's totally fascinating to me to watch where Candi began and to now, the
doll's managed care by Integrity and Integrity's growing presence,
generally, in the fashion doll market. Is anyone writing all these events
down for posterity? Would collectors of Candi or other non-Mattel fashion
dolls truly appreciate this journey? Pat
----- Original Message -----
From:
To:
Sent: Thursday, January 24, 2002 10:36 AM
Subject: Re: Integrity playline in stores - reply
>
> I hear stories like Melissa's all the time from people across the US.
Either
> the dolls don't appear at all, or, only certain ones appear and sometimes
> only briefly. The problem with these occurrences doesn't lay at
Integrity's
> doorstep. It is the store buyers who determine the quantity that will be
> purchased and the distribution. I keep thinking that if the dolls
> consistently sell out that the numbers the buyers order will increase. Of
> course, I'm sure that economic factors effect the money the chains may
budget
> towards a certain manufacturer. I'm not privy to the inside information a
> buyer for a large chain is working with.
>
> Perhaps talking to a manager of a store you frequent in your area with a
> small representation of the dolls requesting more variety would be
> appropriate. This could be followed up with a letter to corporate
> headquarters with the same request. If enough requests are received, the
> company may respond with increased selection. I'm sure Integrity would be
> happy to increase their sales, LOL!
>