Yes, Jason is making the "creative" decisions for the Integrity play line.
He has the official title of "head designer". The 2000 play line dolls
featured facial screening by Jason with fashion design done by an in house
individual. The 2001 play line featured both facial screening and fashion
design by Jason.
LOL, I know you want me to say who did the 2002 play line now and I'll have
to get some clarification on that. I know that Jason did all the facial
screenings for all the dolls and the fashions for the collector edition
Janays. I am not positive though that he did all the fashions for the 2002
line. I know I saw one line in January that ended up scrapped and I know
that those fashions weren't done by Jason but an in house designer. I'll
have to find out if this other designer did any of the other fashions or not
because I don't see anything in my notes from the meeting that answers this
question.
No, Integrity is not trying out a marketing scenario. The buyers from the
major chains just don't purchase enough play line to furnish all their stores
with product. Consequently, the Integrity play line dolls will remain
scarce, or even non-existent, in some areas.
Even though you aren't buying right now, I'm glad to hear that you liked what
you saw, :-).
Suzanne
In a message dated 6/12/2002 9:35:21 AM Central Daylight Time,
nqsqurtz(a)staffnet.com writes:
<< I just saw in my local Walmart a new Janay and Jade--each are in the capri
pants outfit. Not new to most of you, but for my Walmart, anything that is
not pink is new. I don't buy dolls anymore, but do follow them, still. I
think it's curious that a handful of Integrity dolls wind up on the Walmart
shelves alongside the Kid Kore dolls, but never more than a few. Why do
they bother with them at all? Or is there a marketing secret that Integrity
is testing? I did like the updated facial screenings on both dolls and the
contemporary fashion look.
Okay, 'splain this to me, Suzanne, is Jason also making creative decisions
on the the Integrity playline fashion dolls in addition to the Veronique and
Adele dolls line that is being created from scratch? Thanks, Pat Brown
>>